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Our Story

How Flourish Care was born

When Melissa's first son was born, she quickly realized how little support existed for new mothers. She struggled with recovery, feeding, & the overwhelming isolation — & soon discovered every family around her was struggling too.

That experience became a mission: fix the broken system of maternal care in America.

Today, Flourish Care is a maternal healthcare company that empowers families with insurance-covered community care — including doulas — from pregnancy through the first year of parenthood.

Partner With Us Refer a Patient
15
States & Growing
30+
Health Plan Partners
$0
Out-of-Pocket for Eligible Patients

Did You Know?

3 out of 4 new moms wish they had more support for their own health & wellness.

Melissa Bowley

Melissa Bowley

Founder + Chief Executive Officer

Elizabeth Howard

Elisabeth Howard PhD, CNM, FACNM

Chief Clinical Officer

eric humphrey

Eric Humphrey, PhD

Head of Digital Experience

ChatGPT Image Mar 18, 2026, 12_08_07 AM

Cameron Jacox

Chief Growth Officer

Surey Rodriguez

Surey Rodriguez

Head of Doula Operations

Screenshot 2026-03-18 at 12.24.43 AM

Aleah McKenzie

BD, Tristate Region

1543681499760

Vicky Adewale, MD

Clinical Research PI

ChatGPT Image Mar 18, 2026, 12_01_12 AM

Chris Bowley

Chief Operations Officer

Marie Stefanowicz

Marie Stefanowicz

Provider Relations Manager

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Shauna Palmer

Payer Contracts & Credentialing Lead

candiece

Candice Marshall

BD, Massachusetts

Bari Harlam

Bari Harlam

Board of Directors

emma cartmell

Emma Cartmell

Board of Directors

Our Advisors

Leaders in maternal health, insurance innovation, & health equity guiding our mission.

Sonia Millsom
CEO Oxeon · Ex-Chief Commercial Officer
Maven Clinic / Oxeon
Nadine Hauf
VP, Value & Affordability
Optum / UnitedHealthcare
Marianna Zaslavsky
VP, Value-based Partnerships
Groups Recover Together / Modern Fertility
Ariana Raufi, MD
Pediatrician
East Bay Pediatric
Stephanie Devane-Johnson
PhD, CNM · Associate Professor
Vanderbilt School of Nursing
Joyce Murphy
Chairman of the Board
Point32Health
Charlotte Owens
OB/GYN, Equity & Patient Affairs
Takeda
Delphine O'Rourke
Managing Partner, 1928 Law & Partner at Portfolia
Columbia Law School
Anahita Diggs
Portfolio Strategy
Echo Health / McKesson Ventures
Rachel Descenza
Former VP
Aetna & Molina
Salil Patel, MD
Physician & Co-author, JPNN
The Journal of Perinatal & Neonatal Nursing
Other recognition
Programs & platforms that have supported our growth
Power of X Summit
MassChallenge
Springboard Enterprises
American College of Nurse-Midwives
Ignite
Rhode Island Life Science Hub
Women's Health Innovation Summit

Join Our Mission

Better maternal health starts with better support

Whether you're a provider, health plan, or doula — there's a place for you at Flourish Care.

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