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For Providers & Health Systems

Insurance-covered doula care that improves outcomes & lives

America's leading provider of maternal doula care for pregnancy, birth & the first months home. We handle eligibility, matching & coordination — so your team spends less time on admin and more time on care.

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Accepted by leading health plans

Some of our health plan partners

Clinical Evidence

Community doula care delivers dramatic maternal health outcomes

Peer-reviewed studies show that continuous, community-based doula support results in:

>30% reduction
in C-section rates¹
Nearly half
the NICU admissions¹
38% fewer
hospital admissions during pregnancy¹
57% lower risk
of postpartum depression & anxiety²

Read the Elevance Health white paper on the evidence behind doula care.

Why Flourish Care

Why leading practices partner with us

We make it simple to offer doula support without adding overhead to your clinical workflow.

No Cost for Patients with Eligible Insurance

Doula care covered at $0 out-of-pocket through Medicaid, UnitedHealthcare, and 30+ commercial plans.

America's Largest Credentialed Doula Network

We match patients with vetted, culturally competent doulas — including interpreter services for all languages.

Seamless, HIPAA-Compliant Referrals

Quick, easy referrals that free your team from administrative work. We handle verification, matching, and coordination.

Built to Integrate, Not Disrupt

On-demand, personalized doula support that works alongside your care team — reducing burnout while ensuring every mother gets the support she needs.

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Get Started

Give your patients access to expert doula care at no cost.

See how Flourish Care integrates with your practice — no added lift for your team, better outcomes for your patients.

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Partner Voices

What partners are saying about Flourish

“
The partnership between Integra, the Obstetrics & Gynecology Care Center at Women & Infants Hospital, and Flourish has offered Medicaid patients increased access to doula support while providing a wellness toolkit that supports both mom and baby. Since the program's inception, Women & Infants Hospital has seen a significant increase in patient engagement. The hospital is enthusiastic about the care coordination.
Health System Partner
Melissa Maher
Associate Chief Nursing Officer
Women & Infants Hospital
Obstetrics & Gynecology Care Center

Referral Process

How Flourish Care works

1
Provider introduces Flourish Care

Shared at the first prenatal visit or any point during pregnancy.

2
Patient enrolls

A quick wellness assessment confirms eligibility and preferences.

3
Matched with a local doula

We connect patients with a vetted, culturally competent community doula via our HIPAA-compliant platform.

4
Continuous doula support

Pregnancy through birth and postpartum — via text, telehealth, and in-person visits.

5
Wellness toolkit & education

Patients receive essentials and 18 months of content in English & Spanish.

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Our Approach

The Flourish Care Model

We connect patients of all backgrounds with vetted community providers to improve perinatal outcomes and lower total cost of care.

Extends care beyond the clinic with a community-based support system before, during, and after childbirth.

Matching based on cultural, language, and geographic preferences — advancing health equity at every step.

Empowers patients to take an active role in their health — improving satisfaction, engagement, and outcomes.

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Ready to Partner?

Better outcomes for your patients. Zero lift for your team.

See how Flourish Care integrates with your practice — covered by insurance, coordinated by us, and proven to improve maternal and infant health.

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1. “Addressing Maternal Health Disparities: Doula Access in Medicaid: Elevance Health.” www.elevancehealth.com, https://www.elevancehealth.com/public-policy-institute/addressing-maternal-health-disparities-in-medicaid.

2. Falconi AM, Bromfield SG, Tang T, Malloy D, Blanco D, Disciglio RS, Chi RW. Doula care across the maternity care continuum and impact on maternal health: Evaluation of doula programs across three states using propensity score matching. EClinicalMedicine. 2022 Jul 1;50:101531. Doi: 10.1016/j.eclinm.2022.101531. PMID: 35812994; PMCID: PMC9257331.