Every Expecting Mom Deserves to Flourish

Navigate pregnancy with a Flourish Doula by your side.

Flourish provides continuous, expert doula care during pregnancy, birth & the first months home — and it's $0 with Medicaid and more than 30 commercial health plans.

10K+Moms Supported
$0Out-of-Pocket Cost
>40Health Plans & Accepted
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Flourish doula care

Some of our health plan partners

Health plan partners

1-on-1 doula support is proven to provide:

less painful births
See If You're Eligible

Your Care Team

What is doula support and why is it so helpful?

Doulas become a trusted part of your care team, working alongside your doctors, midwives, and nurses. There are two types of doulas: a birth doula and a postpartum doula.

  • Birth doulas help you prepare for birth and postpartum, supporting you during labor and delivery.
  • Postpartum doulas help you and your family recover, adjust, and thrive with a newborn.
Text your dedicated expert 24/7
Check Your Coverage Pregnancy Wellness Quiz

Your Benefits

Just a few ways you benefit from expert doula care

From birth planning to breastfeeding, your doula is with you every step of the way.

Birth Plan & Advocacy

Build a birth plan and get an advocate for the experience you deserve.

Comfort & Pain Management

Proven comfort measures to reduce interventions throughout labor.

Support for You & Baby

Dedicated care after delivery to ease the transition to parenthood.

Smooth Recovery at Home

Hands-on help settling in after birth so you can rest and heal.

Feeding Support

Breast & formula feeding guidance tailored to your needs.

Everyday Help at Home

Light household tasks like laundry, grocery runs, and simple meals.

Newborn Care & Sleep

Soothing, routines, and sleep guidance for the whole family.

Childbirth Education

Learn positions, the birth process, and what to expect — your way.

Local Resources & Answers

Get questions answered and connect with trusted community resources.

Check Your Coverage View Support Packages

Getting Started

How Flourish Care works

1
Find out what your insurance covers for doula support — it takes 30 seconds.
2
Take your pregnancy wellness quiz to personalize your care journey.
3
Choose your support package that fits your needs and preferences.
4
Get matched to a local doula expert who's right for you.
5
Book your first appointment and start getting support right away.
6
Connect with your dedicated team in person, via text, or virtually — whenever you need it.
Flourish Care Guidebook
Get a FREE guidebook with enrollment
Check Your Coverage Support Packages

Real Stories

Loved by over 10,000 expecting & new moms

“
She supported me in so many ways during my pregnancy, birth & newborn period. Financially, I didn't think I could ever afford this level of support, but Flourish was 100% covered.
2025 new mom
— Alexis T.
Pregnancy & Birth Doula Support
My mom lives three states away. My friends don't have kids yet. I thought I had to do this alone. Then Flourish matched me with a doula who became my village — pregnancy, birth, and postpartum. All covered by my insurance.
First-time mom
— Jasmine R.
Pregnancy & Postpartum Support
I was budgeting for everything — the crib, the car seat, diapers. A doula wasn't even on my list because I thought I couldn't afford one. Turns out my insurance covered it completely. $0. I wish I'd known sooner.
2024 new mom
— Taylor M.
Birth & Postpartum Doula Support
My doctor listened more when my doula was in the room. She made sure my voice was heard and my birth plan was respected. And I didn't pay a single dollar — my Medicaid covered everything.
2025 new mom
— Michelle D.
Pregnancy & Birth Doula Support
Recovering from a C-section was hard. My postpartum doula helped me heal, showed me how to care for the baby, and was someone I could just talk to when I felt overwhelmed. I couldn't have done it without her.
C-section recovery
— Andrea L.
Postpartum Doula Support

Ready to Start?

Your pregnancy journey deserves expert support.

Find out in 30 seconds if doula care is covered by your insurance — most expecting parents qualify at no cost.

Check My Coverage Take the Wellness Quiz